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by Jay Clouse
Evidence-backed guidance for creators and solopreneurs. I study the world's best creators, run experiments, and share what I learn with 58,000+ readers every week.
Amy Coyne
Sourdough teacher and recipe creator, Amy shares tried-and-true sourdough recipes designed to make baking simple and approachable. From quick and easy discard recipes to perfectly crispy sourdough bread, she offers the guidance and inspiration you need to bake with confidence in your own kitchen.